Tom Davidson is the founder of Automated Data Pipelines (ADP).
Tom graduated from Macquarie Uni in 2019. His studies included:
He finished in the Top 1% for the majority of his units; placing on the University merit list & winning several awards for academic achievement.
Following University, Tom worked at a small Corporate Advisory in Sydney, predominantly covering ASX listed precious metals companies. He was then & still-is a huge Gold-Bug.
Tom had a small stint as a farmer, where he battled two consecutive years of floods (Video below)
After realising his income couldn't be dependent on the weather and choosing instead, to pursue farming as a hobby. Tom decided to play to his strengths.
In July-2023 Tom began offering his skillset to SMB's around Perth. Consulting as a freelance Data-Analyst & Automation specialist. The title of 'Specialist' at the time, was of course self-proclaimed.
Through discovery, trial & error, project deliveries, feedback from clients & many, many long-nights. The Service Offering Evolved.
Throughout the two years as a freelancer, Tom's approach, practical-experience & dedicated skillset have evolved into quite a high-value offering businesses of all shapes & sizes. We offer something that all businesses increasingly have a need for, but most SMB's simply lack the staff or the dedicated know-how to do it.
Larger businesses that do have dedicated Data-Analysts, are often lacking capacity and not practicing the simple-approach that ADP's clients appreciate.
By July-2025, Tom incorporated ADP & began trading under the corporate entity. By that time, he'd seen enough to understand the opportunity that lay ahead.
As of early 2026, we've delivered projects to clients across the following industries:
Across all of those projects, the same/similar themes emerged. Specifically two overarching ones;
Our clients range from under $5m annual revenue to north of $100m. So far, the approach applies regardless of industry or size of business. And from discussions with larger, but not-engaged businesses, the exact same issues exist, just on a much larger scale.
Point being; No matter how fancy/expensive/complicated your new ERP system is.. it is our experience that shows, your data almost always ends up in Excel, being manually processed by your team & then visually interrogated by you.
We don't do Macros, nor really any Excel formulas. We write M-code in PowerQuery. A criminally under-rated skill in our opinion. It's one of the most valuable languages a developer could know, even if most businesses aren't yet aware of it.
Nobody other than Power BI developers really know the M language, and even they tend to treat it as an accessory to their models, not as the time-saving workhorse that it is.
Since 2016 you've had the full functionality of PowerQuery inside of Excel. Couple that with the powerful DAX language. And you've got about 80% of the functionality of PowerBI inside of Excel.
This is the approach we take,
Enough said.
Now, the pitch..
I personally suck at sales. So if you want to start off the relationship. Then this is how it'll likely go.
You call me. Then we meet. Hopefully after that we've got a trial project fleshed out and ready to scope.
Ideally something big, but usually something we believe solvable in a week.
Maybe it's an important dataset you'd just like to view more clearly. Maybe there's an existing data-workflow within the business, that you weren't aware was redundant. Or maybe it's automating the 7th step in sub-process: A of your Mongolian, cattle-herder client onboarding process.
"Why automate the 7th step in sub-process: A of our Mongolian, cattle-herder client onboarding process?" You may ask.
Because the 7th step in sub-process: A of your Mongolian, cattle-herder client onboarding process takes up a disproportionate amount of your time. And if you knew you could automate it tomorrow, then it'd be at, or near the top of your agenda.
And for whatever reason, you seem do alot of business in the cattle industry in Mongolia. So by automating this one specific step, you'd improve your overall service-offering, gaining a competitive edge in the central-Asian beef game. (#winning)
Point of that whole spiel is this.. It's arbitrary. We are outside-observers to your business, we come in, armed with the knowledge & practical experience from doing what we do.
We look for things where we can say "I can help you with that problem immediately" and it's the best news you've heard all day.
Regardless of the project you decide, we then scope it, quote it, build it, test it & deliver it.
After that, we will continue working together, earning our keep on a no lock-in monthly retainer. You're able to end/halt the engagement at any time for any reason, and as a matter of principal, we'll even return that months fee.
If that sounds reasonable to you, give me a call on 0426 943 845.
NOTE; We serve just one master per industry (regionally specific).
If you're a Founder-led SMB in Perth, ideally a couple decades old.
Then you are Exactly the Type of Business We Like Working With.
Industries that are of particular interest to us:
